I would love to log into IdeaScale and based on what's happened in the community and/or the actions I have taken, campaigns I am working on, etc. a digital assistant would prompt for me a set of prioritized actions. Similarly, in a future world there would be -- gasp! -- advanced platform features not available to all subscribers and if I were to say, click a link to begin integrating with my CRM and that feature wasn't available with my company's subscription I would see a message that prompted me to add the capability and agree to be billed $2,500 ARR. Ease of use, increasing value, endless utility -- what software should deliver.